Dannijo Presents: Boxing Inspired Jewelry
Think you’ve seen everything? Get ready to be shocked. Boxing and Ballet have never been so alike ever. Jewelry just found yet another outlet to be marketed. Jodie and Danielle Snyder, sisters and owners of Dannijo Jewelry have announced their newest line of sparkle, #Boxerina. This is a rugged take on your typical statement pieces. Adding dark stones and faded toned metals.
Danielle and Jodie’s new line #Boxerina was inspired by a boxing class the two sisters took every Tuesday and Thursday. “We heard about it through a friend, tried it out once — and that was it. We love our Coach, Carlos. He has an energy and spirit that is contagious, and he’s become a real mentor to us,” said Jodie. Each jewelry piece incorporates dark and bright stones coming in chain details or with delicate pearls dangling from a tough-looking necklaces.
#Boxerina is a mixture of two “beautiful” sports which obviously are ballet and boxing. The collection is aimed to be soft yet tough, bold, and of course, elegant. The big announcement for the release of #Boxerina was given during this past fashion week where Dannijo exhibited a video narrated by sports photographer Neil Leifer. The video captures gorgeous ballerina’s dancing with the Dannijo pieces on. The video is set with a dark tone and has the women dancing within a boxing ring. The jewelry collection can now be purchased live on their website and the company can also be purchased at high end retailers such as Saks 5th Avenue.
One thing Dannijo is bringing to the table is they are studying what is trending and turning it into different collections. Most of the jewelry is in the high end range, but one thing we found very impressive is Dannijo does have a sale section for all you savers.
Besides the rugged #Boxerina collection, Dannijo has numerous other trending pieces such as bridal, #Neckparty, and Fine by Dannijones. Fine is a simple solid gold collection that was collaborated with Parks and Recreation actress Rashida Jones. If you don’t know the name Dannijo learn it, we expect big things from these girls.
