Do you ever avoid saying certain name brands because you’re afraid you aren’t saying the name correctly? With our fool proof phonetic guide to pronouncing some of the trickier watch brand names you can talk with the confidence of a time piece connoisseur. We’ve got our favorite brands simplified, right here at your fingertips.
BAUME ET MERCIER
PRONOUNCED: BOWM AND MURSE – EE – AY
Watchmaking heritage and know-how since 1830, Baume & Mercier enjoys international recognition and is the seventh oldest Swiss watchmaking brand. Baume & Mercier, a family saga, has been making its mark on watchmaking history since its inception. They’re are committed to perpetuating this heritage and continuing to pass down this know-how to future generations. “Accept only perfection, only manufacture watches of the highest quality.”
BREITLING
PRONOUNCED: BRITE-LING
Breitling is a Swiss watchmaker based in Grenchen, Switzerland. Breitling designs, engineers, manufactures and distributes chronometer watches. Breitling is a privately owned company founded in 1884 in Grenchen, Canton of Solothurn, Switzerland.
BVLGARI
PRONOUNCED: BUL-GAR-REE
Bulgari is an Italian jewelry and luxury goods brand that produces and markets several product lines including jewelry, watches, fragrances, accessories, and hotels.
CARTIER
PRONOUNCED: KAR-TEE-AY
Upmarket retailer specializing in fine jewelry, gifts & luxury timepieces in classic designs. Cartier looks beyond the fleeting fashions of the day, forging a style out of its extraordinary history, travels and encounters with exceptional personalities.
PATEKPHILLIPPE
PRONOUNCED: PA-TEK FEE-LEEP
Patek Philippe & Co. is a Swiss ultra-luxury watch manufacturer founded in 1851, located in Geneva and the Vallée de Joux. It designs and manufactures timepieces and movements including some of the most complicated mechanical watches. It is considered by many experts and aficionados to be one of the most prestigious watch brands.
TAG HEUER
PRONOUNCED: TAG HOI-UR
TAG Heuer S.A. is a Swiss manufacturing company that designs, manufactures and markets watches and fashion accessories as well as eyewear and mobile phones manufactured under license by other companies and carrying the Tag Heuer brand name.
ULYSSENARDIN
PRONOUNCED: YOU-LEESE NAHR-DAN (THE LAST SYLLABLE IS SPOKEN WITH A SHORT A – TO SOUND A BIT LIKE THE FRENCH WORD VIN)
Ulysse Nardin is a luxury Swiss watch manufacturer founded in 1846 in Le Locle, Switzerland, which has remained in continuous production since. Ulysse Nardin has operated out of the same building headquartered in Le Locle, Switzerland since 1865.
CORUM
PRONOUNCED: KOR-UM
Montres Corum Sàrl, commonly referred to as Corum, is a Swiss watchmaker based in La Chaux-de-Fonds, Canton of Neuchâtel. Founded in 1955, it makes high-quality and high-price watches, many of which are limited editions.
CHOPARD
PRONOUNCED: SHOW-PARD
Chopard is a Swiss-based luxury watch, jewellery and accessories company founded in 1860 by Louis-Ulysse Chopard, from whom the company takes its name. Twenty-four-year-old Louis-Ulysse Chopard founded a high-precision watch manufacture specialising in pocket-watches and chronometers, in Sonvilier, Switzerland.
