Smyth Jewelers in Baltimore Maryland is taking full advantage of its partnership with the Baltimore ravens just in time for their 2015 season. They’re grabbing attention nationally with their debut of two Hilarious Football-Theme TV Commercials that offer a football fans perspective on romance. They really nailed this one.
The spirit and passion of die hard ravens fans is targeted in the 15 second spots that play on traditional engagement and wedding themes, making fun of the romantic stereotypes by combining them with the enthusiasm that ravens fans have for the upcoming football season. The Baltimore Ravens made it to the second round of the playoffs last year and their fans are all in this year, their excitement and commitment is parallel to that in the commercials.
The television spots feature couples and wedding parties that are so overcome with excitement that the resulting reactions seem more suited for the football stands or sidelines.
In one, a bride and groom are doused with a cooler of Gatorade after the ceremony. In another, a soon-to-be-engaged couple is running toward each other in a field before a surprise ending where the woman ends up tackling the man.
The commercials will begin airing during the Ravens’ first preseason game against the New Orleans Saints, and will run primarily during Ravens games and high-profile prime-time programming as well as local cable through the end of the year.
In leveraging its partnership with the football team to create these ads, the jeweler is aiming to elevate its brand with a stronger presence on television.
One of Smyth Jewelers’ new football-themed commercials:
Baltimore-based ad agency TBC created the two spots, which come as part of a bigger advertising campaign for the retailer, including the “How Big Is Big” spot that launched June 6 during the Belmont Stakes.
These newest spots were created as part of the larger Ravens sponsorship campaign, which includes television, radio, print, digital, promotions and an on-site presence at the team’s games.
Other campaign elements will launch later in the season, according to the company.
“We wanted to have fun with these commercials, knowing football fans are eager for the return of the season,” Smyth CEO Mark Motes said. “We are proud to be the preferred jeweler of the Baltimore Ravens and hope that these spots will bring laughter and added excitement to Ravens fans and Smyth customers.”
More than 100 years old, Smyth Jewelers has three showrooms in Maryland, in Timonium, Annapolis, and Ellicott City. The retailer has had a marketing agreement with the Baltimore Ravens for the past 12 years.