Rolex President Boca Raton

Today is Inauguration Day in the United States. Barack Obama will be sworn in for his second term and four more years as President. Not only will he continue to be leader of the greatest country in the world but he will also be the most powerful man across the globe. It’s fitting that the Rolex Day-Date is also known as the President. The Rolex Day-Date President is a watch that, when you see it on someone, you think to yourself, “the person wearing that watch must have done something right in his or her life to be able to afford it”. It’s a symbol of wealth and power. And at the time of its creation, the Rolex President Boca Raton was the first to have a day and date feature in a self-winding movement.

The Rolex President can only be found made with precious metals. There is no stainless steel version, or even a version with gold and steel. The Rolex Day-Date President is only made with yellow gold, white gold, rose gold, or platinum. It is such a powerful watch that anything less than gold would diminish its value. Rolex is very conscious of how their watches are perceived, especially the President.

The President has two unique features that no other Rolex watch has. First, the day and date function. At the time it was created there was no other watch like it. A watch that tells you the day of the week along with the date. It was a remarkable innovation at its introduction. Second is the “President” bracelet. This is what really separates it from other watches. Rolex has three metal bracelet styles: the Jubilee (which is commonly found on the Datejust), the Oyster (found on most sport models), and the President (only found on Day – Date models). The President bracelet distinguishes the Day – Date model from the others.

There is only one watch that can have a nickname who’s meaning is leader of the free world. The Rolex Day-Date President is that watch.

by, Seth Marcus at Boca Raton Pawn